Recent Posts by John Erskine

Selling the HR Business Case? Try this!

If you attended this week’s HR TECH FEST in Melbourne (Nov 28 to 29, 2016) as we at Peoplogica did, you will have been amazed by the insights, presentations, and information provided by thought-leaders and case-study presenters, as well as the abundance of technology-related solutions and analytical services on display. A ‘hot-topic’ discussed often with…
Read more

Our rock stars aren’t like your rock stars

Take a look at this 2009 global branding campaign from Intel, the Silicon innovator and computer chipmaker, using the theme “Sponsors of Tomorrow”. In a series of commercials, Intel made a very clear ‘competitive differentiation’ statement based on the high-performance (rock star) capabilities of their staff.  Apart from promoting their brand, the commercial creates high appeal…
Read more


There is a link between employee selection and the television series ‘Who do you think you are?’ They both provide many unexpected surprises. The problem with employee selection is that most of the unexpected surprises are rarely good surprises. A short-list batch of five CVs has just landed in your inbox. You are fully experienced…
Read more

Recent Comments by John Erskine

No comments by John Erskine yet.