Monthly Archives: October 2016

Our rock stars aren’t like your rock stars

Take a look at this 2009 global branding campaign from Intel, the Silicon innovator and computer chipmaker, using the theme “Sponsors of Tomorrow”. In a series of commercials, Intel made a very clear ‘competitive differentiation’ statement based on the high-performance (rock star) capabilities of their staff.  Apart from promoting their brand, the commercial creates high appeal…
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Why am I hiring a champion one month and a dud the next?

It must be one of the most frustrating aspects of being a manager and business owner, no matter what you do there is a level of inconsistency in the selection process that would never be tolerated in other parts of your business. Which begs the question: “Why are most managers happy with the inconsistency of…
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